Consumer trends

The travel tour entrepreneur’s business is thriving after the pandemic because she listened to customers

Fashion entrepreneur Dessi Bell explains why customers are looking for something different when they shop on the high street

Ross Farquhar, marketing director at Little Moons, explains how data-driven insights have become critical to the brand’s rapid growth and product development strategy

Research should be the foundation of any growing business, but it is fraught with pitfalls that companies need to avoid