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Brand and marketing

Gtech founder: Find synergy in your sponsorships

Gtech founder: Find synergy in your sponsorships

The home appliances inventor and entrepreneur explains what he’s learned from sponsoring Brentford FC

How new Coke fizzled out

How new Coke fizzled out

An ill-fated product launch 40 years ago became one of the biggest marketing blunders ever and still holds lessons today

Rude Health founder: In-person feedback 'is a gift'

Rude Health founder: In-person feedback 'is a gift'

Camilla Barnard, co-founder of Rude Health, which makes organic, dairy alternative drinks and breakfast cereals, shares her personal business advice

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